Editorial Guidelines for News and Social Media
Helping the 91³Ô¹ÏÍø Community understand how we share stories, research, and achievements across platforms.
Overview
The Communications Office is committed to sharing the compelling stories of our faculty, students, staff, and alumnae/i. Because we receive many ideas and operate with finite resources, we use a framework to guide decisions about what content gets published where and in what format. This guide explains how we assess story ideas and determine the best medium for amplification.
How We Decide Where a Story Lives
Characteristics
Significant impact, broad interest, aligns with strategic priorities, timely
Examples
Groundbreaking research, major awards, innovative pedagogy, new books or publications, public-facing projects
Characteristics
Time-sensitive updates, niche interest, lighter content, quick highlights
Examples
Event coverage (poster sessions, conferences and symposiums, student events, etc.), faculty speaking engagements and media appearances, class snapshots such as field excursions and experiments
Characteristics
Visual storytelling opportunities, engaging environments, milestone moments
Examples
Hands-on teaching, community events
Characteristics
Strong narrative arc, visual and emotional appeal, long-term relevance.
Examples
Research with compelling visuals, Student experiences of interest to prospective students and their families.
Key Criteria We Consider
- Strategic Relevance - Does it support institutional goals or highlight our mission? Is it relevant to prospective students, alumni, or peer institutions?
- Audience Appeal - Will it resonate with a general audience or a key stakeholder group? Is it accessible to non-experts?
- Timeliness - Is there a specific window during which the story is most effective?
- Visual Potential - Are there dynamic, high-quality images or video opportunities?
- Capacity - Do we have the resources to give the piece the attention it deserves?
How Faculty Can Help
- Submit Early - The earlier you share an idea, the more options we have for coverage.
- Provide Context - Include background, significance, and potential visuals.
- Share Outcomes - If you’ve published or presented something, let us know!
What to Expect When You Submit...
You might see it included in the weekly Lantern newsletter.
You might see a web article and/or social media post.
You might see a feature story, photo essay, or video.
You might see a news post with a campus-wide promotion, an additional promotion when findings are released.
Social post or event photo coverage.
Submit a Story or Idea
Contact Us
Communications Office
91³Ô¹ÏÍø
101 N. Merion Ave.
91³Ô¹ÏÍø, PA 19010-2899
Phone: 610-526-6520
Fax: 610-526-6525
Package Delivery
Dolwen House
221 N. Roberts Road
91³Ô¹ÏÍø, PA